AEL

So here’s the rub…..

Analogue Electrics came to us looking to improve their image as well as develop a strategy to lose the “Analogue” in the name without losing the growing recognition this electrical contractor attracts. The re-think was borne out of a situation when MD Nick Fletcher could have secured a fire alarm installation whilst on a job carrying out other electrical work but unfortunately his client didn’t know fire alarms and security were part of the AEL remit and didn’t ask him! Nick vowed that wouldn’t happen again and the new AEL brand was born. We developed different colour coded icons to clearly differentiate all the services the group provide and Nick continually works with us on forward thinking marketing strategies to develop his highly successful business. We’ve since gone on to create a slick, functional, mobile responsive website which has very quickly generated some really good enquiries and conversions from the commercial sectors AEL were looking to target.

Feedback

From the initial meeting right through to the final stages, Redesign offered a 1st class service. Nothing was too much trouble, their ideas were innovative and their attention to detail remarkable. AEL will be using Redesign through for different projects and looks forward to working with them once again. AEL suggests that any company requiring design services, looks no further than Redesign.

Nick Fletcher – Managing Director | AEL Ltd