On a recent trip to Zakynthos I was lucky enough to experience one of the best examples of how to maintain and carry a brand on a day that turned out to be unforgettable. Just after breakfast whilst settling on the sunbed at the hotel, we were visited by Ian (a rare character from London who now spends his time equally between Zakynthos and Argentina). Ian is the face of Zante Levante (headed up by the memorable Captain Spiros) and is responsible for selling tickets for the speedboat excursions. [Read more…]