We enjoyed the warbling of Dolly Parton and the crooning of Ray Charles in the Redesign office yesterday, which was all in the name of Valentines day. I hope everyone out there was spoilt and hopefully, unlike me, you received a card from someone other than your Grandad!
It’s not just the ballads that were on the radio, there was also a discussion about the love/hate relationship that people have with their pets. There was the odd disgruntled listener who felt a bit used by their cat, who was indifferent to their loving advances until it was dinner time. Yet the majority of people out there claimed to cherish their pets and treat them just like another member of the family.
Our client, The Naked Pet Food Company believe that the same nutritional awareness should be applied to your pets’ food as it would to your human loved ones. The owners, Lesley White and Lesley Moorby have spent years carefully developing a range of products for a variety of animals of different ages that are free of artificial flavours, colourings and preservatives. What better way to show your love for your pet than by feeding them vitamin rich, gluten free food?
Additionally the two Lesleys have now opened a brand new pet shop, based in Armthorpe, Doncaster. The store was opened on the 4th of January and acts as a home for The Naked Pet Food range.
The shop is dog friendly so you can take your pet in for a nosy around, let them try on a sparkly new collar or even sign them up for a training session with the shop’s highly praised dog trainer, Amy Walker.
Redesign went down to the shop shortly after the opening and we enjoyed a drink in the coffee area while chatting to the Naked Pet Food company team. Lesley’s own dogs proved to be local celebrities by drawing in customers who were hoping that the beagles may have made a guest appearance.
We hope that Redesign and The Naked Pet Food Company will be the perfect coupling of brand creation expertise, passion for animals and specialist knowledge to see that the company goes from strength to strength.