I was at my brothers girlfriends dance show the other night and a song came on that reminded me of a film and instantly I thought to myself, i’m going to have to watch that again.

It was the song that Stifler and Bear have a dance-off to in the gay club in American Pie The Wedding, I don’t know the name of the song, hows it go now ….. she’s a maniac, Maniac on the floooor ….. After that it got me thinking about how successful brands / franchises have almost exploited brilliant songs – exploited because you remember the song from an advert, movie even a soap, not because it is a cool song or you like the artist.
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